What You Need to Know About Google’s Project Magi: The AI That Will Transform Search Forever (and Why Samsung is Betting on Bing)
Google is known for being the dominant search engine in the world, but it is not resting on its laurels. The company is working on a major upgrade to its existing service, as well as a new search engine powered by artificial intelligence (AI) that could change the way we find information online.
The upgrade is called Project Magi, and it is expected to launch in May 2023, according to a report by the New York Times. Project Magi will add AI features to Google Search that will offer a more personalized and conversational experience than the current service.
For example, Project Magi will be able to answer questions about software coding and write code based on a user’s request, using Google’s PaLM technology. Users will also be able to ask follow-up questions and get generated insights from Google’s Bard technology. Project Magi will also feature ads under the generated results, as Google is still a business that needs to make money.
Google has 160 designers, engineers, and executives working full-time on Project Magi, and it is inviting employees to test and query it. The initial launch will be limited to one million users in the United States, before expanding to 30 million by the end of the year.
But Project Magi is not the end goal for Google. The company is also racing to build an all-new search engine powered by AI, but this effort is still in early stages. The new search engine would learn what users want to know based on what they are searching when they begin using it. And it would offer lists of preselected options for objects to buy, information to research, and other information. It would also be more conversational, like chatting with a helpful person.
The new search engine would also enable transactions to happen on Google, without having to go to another website. Whether it is a pair of shoes or booking a flight, Google would show users the best options based on what they know about them, and let them buy with a click of a button using Google Pay.
This sounds like a dream come true for users who want fast and easy access to information and products online. But what does it mean for marketers who rely on Google Search for traffic and conversions?
Well, there are still going to be ads, but the way ads will work in the long run will change. Instead of paying for clicks, marketers may end up paying for acquisitions, which would make it easier for them to measure their return on investment. But it would also make it harder for them to stand out from the competition and reach new customers.
Moreover, if transactions happen on Google, marketers may lose control over their branding and customer relationships. They may have to rely on Google’s algorithms and data to optimize their offerings and prices. And they may have less opportunities to upsell and cross-sell their products and services.
But not everyone is excited about Google’s AI ambitions. According to the New York Times, Samsung is considering replacing Google with Microsoft’s Bing as the default search engine on its devices. This could be a huge blow for Google, as Samsung is one of its biggest partners and Android phone makers.
Google assumes that Bing’s AI features are why Samsung might want to switch. Bing has been investing in AI for years, and it claims to have more than 500 million users worldwide. Bing also offers features like voice search, image search, video search, news search, maps, rewards, and more.
Google is trying to counter Samsung’s move by pitching its own benefits and features. The company estimates that $3 billion in annual revenue is at stake with the Samsung contract. An additional $20 billion is tied to a similar Apple contract that will be up for renewal this year.
Google’s Project Magi and its new AI-powered search engine are ambitious and exciting projects that could revolutionize the way we search online. But they also pose challenges and risks for marketers who depend on Google Search for their business success.
If you want to stay ahead of the curve and prepare for the future of search, you need to keep an eye on Google’s developments and updates. You also need to diversify your marketing channels and strategies, and focus on creating value for your customers.
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